Restaurant Content Engine

One shoot day.
Thirty to sixty
pieces a month.

PostCycle runs your restaurant's social content on a monthly cycle — strategy, shoot, edit, schedule, engage, and report. Full cycle. Every month.

4 dish spotlights 2 chef stories 2 behind-scenes 2 community posts
How it works

The monthly cycle

01

Strategy Call

Promos, new dishes, events, staff stories. We plan the month's content around what's actually happening at your restaurant.

02

Shoot Day

2–3 hours. We capture 30–60 photo and video assets ready for the month ahead — natural light, steam pulls, plating sequences.

03

Edit & Template

Shot footage becomes a full content library. 9:16 first, then repurposed to 1:1. Caption bank in hospitality voice with 3 CTAs ready.

04

Schedule & Geotag

Posts go out on a consistent calendar. Local hashtags and neighborhood tags included every time.

05

Engage & Report

20–30 minutes a day on comments and DMs. End of month: clicks, bookings, orders, top content, and what to test next.

What you get each month

A full content mix

👨‍🍳

2 Chef / Owner Stories

Personality-driven posts that build loyalty and give people a reason to choose you.

🔪

2 Behind-the-Scenes

Prep moments, sourcing trips, kitchen energy. The real stuff people love.

🤝

2 Community Posts

Farmers, neighbor businesses, local partners. Show the world who you're part of.

🎉

2 Promo Posts

Happy hour, prix fixe menus, seasonal specials. On-screen dish name and price or "Tonight only."

2 Reviews as Graphics

Real testimonials turned into branded visuals. Social proof that doesn't feel like work.

📱

2 UGC Reshares

Customer content, reshared with permission. 4x higher conversion than branded photos.

Creative guardrails that hold

Every post follows a set of non-negotiables. Natural light. Steam and cheese pull in motion. Human hands plating. On-screen text with dish name and price. Location and booking link every time. Hook in the first 1–2 seconds for Reels and TikTok.

Your restaurant's feed looks like one brand — not seven different posts thrown together by whoever was free that week.

Built-in every post
  • Dish name + price on screen
  • Location tag included
  • Booking / order link embedded
  • Local + neighborhood hashtags
  • Hospitality voice captions
  • 3 CTA options per post
  • Optimised for Reels / TikTok
  • Repurposed to 9:16 and 1:1
For independent restaurants

Stop posting when you remember.
Start posting on purpose.

PostCycle handles the whole machine — strategy to reporting — so you can focus on running the kitchen instead of running a social media account.

74%
of diners use social media to choose where to eat
9.9%
average B2C revenue increase from active social strategies
99%
of full-service restaurants now have a social profile — presence alone isn't enough